{"id":865,"date":"2026-08-19T21:15:37","date_gmt":"2026-08-19T21:15:37","guid":{"rendered":"https:\/\/www.maiteperis.com\/?page_id=865"},"modified":"2026-08-28T20:50:22","modified_gmt":"2026-08-28T20:50:22","slug":"mind-the-gap","status":"publish","type":"page","link":"https:\/\/www.maiteperis.com\/en\/mind-the-gap\/","title":{"rendered":"Mind the Gap"},"content":{"rendered":"

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Mind the Gap<\/h1>\n

[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.8″ text_font=\u00bbRaleway||||||||\u00bb text_text_color=\u00bb#2B2627″ text_font_size=\u00bb20px\u00bb text_line_height=\u00bb1.5em\u00bb header_font=\u00bb||||\u00bb header_2_font=\u00bbRaleway||||||||\u00bb header_2_text_color=\u00bb#2B2627″ background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb text_orientation=\u00bbcenter\u00bb max_width=\u00bb700px\u00bb module_alignment=\u00bbcenter\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbtop\u00bb animation_intensity_slide=\u00bb4%\u00bb text_font_size_tablet=\u00bb27px\u00bb text_font_size_phone=\u00bb25px\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

El laboratorio de comunicaci\u00f3n para comprender y acompa\u00f1ar las transformaciones urbanas.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbWelcome To Royal\u00bb _builder_version=\u00bb4.27.8″ background_color=\u00bb#ffffff\u00bb background_position=\u00bbtop_left\u00bb custom_margin=\u00bb8px|||||\u00bb custom_padding=\u00bb10px|0px|5px|0px||\u00bb collapsed=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.27.7″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb16px|||||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.27.7″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text disabled_on=\u00bboff|off|off\u00bb _builder_version=\u00bb4.27.8″ text_font=\u00bbRaleway||||||||\u00bb text_text_color=\u00bb#2B2627″ text_font_size=\u00bb16px\u00bb text_line_height=\u00bb1.8em\u00bb header_font=\u00bb||||||||\u00bb header_2_font=\u00bbPlayfair Display||||\u00bb header_2_font_size=\u00bb48px\u00bb header_2_line_height=\u00bb1.3em\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb text_orientation=\u00bbcenter\u00bb text_font_size_tablet=\u00bb19px\u00bb text_font_size_phone=\u00bb16px\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb text_line_height_tablet=\u00bb1.8em\u00bb text_line_height_phone=\u00bb1.6em\u00bb text_line_height_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb header_font_size__hover=\u00bb30px\u00bb header_font_size__hover_enabled=\u00bb30px\u00bb header_letter_spacing__hover=\u00bb0px\u00bb header_letter_spacing__hover_enabled=\u00bb0px\u00bb header_text_shadow_style__hover=\u00bbnone\u00bb header_text_shadow_style__hover_enabled=\u00bbnone\u00bb header_text_shadow_color__hover=\u00bbrgba(0,0,0,0.4)\u00bb header_text_shadow_color__hover_enabled=\u00bbrgba(0,0,0,0.4)\u00bb]<\/p>\n

Entre el proyecto que se dise\u00f1a y la ciudad que se vive siempre hay una brecha.<\/span><\/p>\n

Mind the Gap<\/b> nace para explorar lo que ocurre en ese espacio: <\/span>
<\/span>las expectativas, los miedos, las resistencias y las conversaciones <\/span>
<\/span>que influyen en la forma en que una ciudad acepta, rechaza o hace suyo un cambio.<\/span><\/p>\n

Despu\u00e9s de a\u00f1os trabajando en comunicaci\u00f3n y proyectos de ciudad, <\/span>
<\/span>he retomado la escritura para compartir aprendizajes <\/span>
<\/span>y abrir nuevas conversaciones sobre c\u00f3mo transformamos los lugares que habitamos.<\/span><\/p>\n

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En cada entrega encontrar\u00e1s<\/h2>\n

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Casos y decisiones urbanas que generan debate.<\/span><\/p>\n

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Reflexiones sobre comunicaci\u00f3n estrat\u00e9gica, <\/span>participaci\u00f3n y legitimidad social.<\/span>
<\/span><\/p>\n

[\/et_pb_blurb][et_pb_blurb use_icon=\u00bbon\u00bb font_icon=\u00bb||divi||400″ icon_color=\u00bb#B85C73″ icon_placement=\u00bbleft\u00bb image_icon_width=\u00bb16px\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.27.8″ _module_preset=\u00bb_initial\u00bb header_font=\u00bbRufina|700|||||||\u00bb header_font_size=\u00bb20px\u00bb header_line_height=\u00bb1.4em\u00bb body_font=\u00bb–et_global_body_font||||||||\u00bb body_text_color=\u00bb#2B2627″ body_font_size=\u00bb16px\u00bb body_line_height=\u00bb1.5em\u00bb image_icon_custom_margin=\u00bb8px||||false|false\u00bb custom_margin=\u00bb||10px||false|false\u00bb animation=\u00bboff\u00bb hover_enabled=\u00bb0″ header_font_size_tablet=\u00bb16px\u00bb header_font_size_phone=\u00bb14px\u00bb header_font_size_last_edited=\u00bbon|desktop\u00bb body_font_size_tablet=\u00bb15px\u00bb body_font_size_phone=\u00bb16px\u00bb body_font_size_last_edited=\u00bbon|desktop\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{%22gcid-95530a2b-5e91-45c7-8ffb-59bb0a37f154%22:%91%22icon_color%22%93}\u00bb sticky_enabled=\u00bb0″]<\/p>\n

Ideas de neuromarketing y ciencias del comportamiento <\/span>
<\/span>aplicadas al cambio urbano.<\/span>
<\/span><\/p>\n

[\/et_pb_blurb][et_pb_blurb use_icon=\u00bbon\u00bb font_icon=\u00bb||divi||400″ icon_color=\u00bb#B85C73″ icon_placement=\u00bbleft\u00bb image_icon_width=\u00bb16px\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.27.8″ _module_preset=\u00bb_initial\u00bb header_font=\u00bbRufina|700|||||||\u00bb header_font_size=\u00bb20px\u00bb header_line_height=\u00bb1.4em\u00bb body_font=\u00bb–et_global_body_font|500|||||||\u00bb body_text_color=\u00bb#2B2627″ body_font_size=\u00bb16px\u00bb body_line_height=\u00bb1.5em\u00bb image_icon_custom_margin=\u00bb8px||||false|false\u00bb custom_margin=\u00bb||10px||false|false\u00bb animation=\u00bboff\u00bb header_font_size_tablet=\u00bb16px\u00bb header_font_size_phone=\u00bb14px\u00bb header_font_size_last_edited=\u00bbon|desktop\u00bb body_font_size_tablet=\u00bb15px\u00bb body_font_size_phone=\u00bb16px\u00bb body_font_size_last_edited=\u00bbon|desktop\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Aprendizajes de mi experiencia profesional.<\/span><\/p>\n

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Todo ello con un objetivo:<\/strong> Ayudarte a interpretar las reacciones ciudadanas, <\/span>
<\/span>anticipar posibles brechas y acompa\u00f1ar mejor los procesos de transformaci\u00f3n urbana.<\/span>
<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbWelcome To Royal\u00bb _builder_version=\u00bb4.16″ background_color=\u00bb#ffffff\u00bb background_position=\u00bbtop_left\u00bb custom_padding=\u00bb3px|0px|23px|0px||\u00bb collapsed=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.27.7″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.27.7″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text disabled_on=\u00bboff|off|off\u00bb _builder_version=\u00bb4.27.8″ text_font=\u00bbRaleway||||||||\u00bb text_text_color=\u00bb#2B2627″ text_font_size=\u00bb19px\u00bb text_line_height=\u00bb1.8em\u00bb header_font=\u00bbRaleway||||||||\u00bb header_2_font=\u00bbRaleway|300|||||||\u00bb header_2_text_color=\u00bb#B85C73″ header_2_font_size=\u00bb35px\u00bb header_2_line_height=\u00bb1.2em\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb text_orientation=\u00bbcenter\u00bb custom_margin=\u00bb|||-34px|false|false\u00bb header_2_font_size_tablet=\u00bb40px\u00bb header_2_font_size_phone=\u00bb32px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb header_font_size__hover=\u00bb30px\u00bb header_font_size__hover_enabled=\u00bb30px\u00bb header_letter_spacing__hover=\u00bb0px\u00bb header_letter_spacing__hover_enabled=\u00bb0px\u00bb header_text_shadow_style__hover=\u00bbnone\u00bb header_text_shadow_style__hover_enabled=\u00bbnone\u00bb header_text_shadow_color__hover=\u00bbrgba(0,0,0,0.4)\u00bb header_text_shadow_color__hover_enabled=\u00bbrgba(0,0,0,0.4)\u00bb]<\/p>\n

\u00bfTe apetece acompa\u00f1arme?<\/b><\/h2>\n

[\/et_pb_text][et_pb_text disabled_on=\u00bboff|off|off\u00bb _builder_version=\u00bb4.27.8″ text_font=\u00bbRaleway||||||||\u00bb text_text_color=\u00bb#2B2627″ text_font_size=\u00bb16px\u00bb header_font=\u00bb||||||||\u00bb header_2_font=\u00bbPlayfair Display||||\u00bb header_2_font_size=\u00bb48px\u00bb header_2_line_height=\u00bb1.3em\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb text_orientation=\u00bbcenter\u00bb custom_margin=\u00bb|||-23px|false|false\u00bb custom_padding=\u00bb|112px||112px|false|true\u00bb custom_padding_tablet=\u00bb|112px||112px|false|true\u00bb custom_padding_phone=\u00bb|0px||0px|false|true\u00bb custom_padding_last_edited=\u00bbon|phone\u00bb text_font_size_tablet=\u00bb19px\u00bb text_font_size_phone=\u00bb16px\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb header_font_size__hover=\u00bb30px\u00bb header_font_size__hover_enabled=\u00bb30px\u00bb header_letter_spacing__hover=\u00bb0px\u00bb header_letter_spacing__hover_enabled=\u00bb0px\u00bb header_text_shadow_style__hover=\u00bbnone\u00bb header_text_shadow_style__hover_enabled=\u00bbnone\u00bb header_text_shadow_color__hover=\u00bbrgba(0,0,0,0.4)\u00bb header_text_shadow_color__hover_enabled=\u00bbrgba(0,0,0,0.4)\u00bb]<\/p>\n

Si dise\u00f1as, gestionas o comunicas proyectos urbanos desde una empresa, instituci\u00f3n, administraci\u00f3n p\u00fablica u organizaci\u00f3n vinculada a la ciudad, esta conversaci\u00f3n es para ti.<\/span><\/p>\n

Y si te interesa comprender mejor c\u00f3mo se toman las decisiones que cambian los lugares que habitamos, tambi\u00e9n me encantar\u00e1 contar contigo.<\/span><\/p>\n

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