Blog
Segmenting urban communication: Why "the public" does not exist and how to communicate your project successfully
To achieve public acceptance in an urban project, communication should not be directed at "the public" as a homogeneous block, but rather
The myth of the conflict-free city: Why the best urban projects stem from clashing interests
What is urban friction and how should it be managed? Urban friction — the clash of interests between residents, business owners, and users of the public realm — is not a problem to
Transform the Perception of Your Urban Project with the "Goldilocks Effect"
The “Goldilocks Effect” applied to urban communication is a communication strategy based on behavioural psychology...
When Bad Bunny explains climate change without saying “climate change”
Learn how to translate complex urban projects into clear messages that your audience understands and wants to see in their streets.
From Apathy to Engagement: How Local Patriotism Multiplies Citizen Participation
Discover how to transform your communication strategy to build pride and drive genuine participation in your urban communication initiatives.
Is your urban project undervalued? How communicating the effort behind it can increase its value
To increase the value of an urban project, your communication strategy should make the effort behind the final result visible. Applying the effort heuristic...
Interdependence: the big mistake in communicating urban projects
Interdependence is key to communicating urban projects because one decision affects other actors, spaces and objectives across the
The silent flaw sabotaging your urban project communications (and how to avoid it)
Learn how to organize information about your city projects so that citizens remember what really matters. Have you ever left a...
Why do we value cities more when we help build them? Discover the urban IKEA effect
What is the Urban IKEA Effect? The Urban IKEA Effect is the psychological phenomenon in which citizens value, care for, and defend public spaces significantly more when...